VMware Enterprise Licensing Agreement VMware Enterprise Licensing Agreement (ELA) simplifies software asset management (SAM). Maximize your VMware investments. Even the most experienced IT department might struggle to procure and deploy thousands of enterprise VMware assets. The renewal and negotiation process is complicated and time-consuming. It's easy to get lost in the maze of VMware licensing terms and conditions. An enterprise VMware licensing agreement (ELA), simplifies licensing and lowers costs. It provides enterprise-wide coverage and 3-year terms that free IT resources from tedious licensing tasks. Softchoice will ensure that you get the most out of your ELA. Maximize your VMware investments. Right-size your SAM strategy. Enterprise software agreements make it easier to acquire the technology that will power your business.