Surf the Intent data wave. Bombora Company Surge®, data identifies businesses that are actively researching your products or services and signals when and what they would like to hear from you. Bombora, an Australian Aboriginal word, refers to a wave that forms over an offshore reef or rock. Sometimes it can break heavily and produce dangerous water. We chose Bombora for our company name because it reflects both how much data we have and the challenges in harnessing it. We value flexibility, leadership, personal growth, respect for data stewardship and putting others first.