Apache Kafka®, with Confluent, has an infinite retention. Be infrastructure-enabled, not infrastructure-restricted Legacy technologies require you to choose between being real-time or highly-scalable. Event streaming allows you to innovate and win by being both highly-scalable and real-time. Ever wonder how your rideshare app analyses massive amounts of data from multiple sources in order to calculate real-time ETA. Wondering how your credit card company analyzes credit card transactions from all over the world and sends fraud notifications in real time? Event streaming is the answer. Microservices are the future. A persistent bridge to the cloud can enable your hybrid strategy. Break down silos to demonstrate compliance. Gain real-time, persistent event transport. There are many other options.