Reach out to your future customers and fans. Advertising on Facebook doesn't require you to be an expert. You can create and manage campaigns with simple self-serve tools and track their performance using easy-to-read reports. Facebook is used by more than 2 billion people every month. This means that you can reach any type of audience with ease. The best way to choose the right ad objective is to ask the question, "What's the most important outcome that I want from this advertisement?" This could be sales on your website or downloads of your app, or increased brand awareness. You can use what you know about your audience, such as age, location, and other details, to choose the demographics, interests, and behaviors that best reflect your audience. Next, you will need to decide where your ad will run. This can be on Facebook, Instagram Messenger, Messenger, Audience Network or across all of them. You can also choose to place ads on specific mobile devices during this step.