Best Personalization Software for TCS CHROMA

Marketo Engage is part of Adobe Experience Cloud and is a complete solution that allows B2B marketers to manage leads and transform customer experiences through engaging with customers at every stage of complex buying journeys. Marketo Engage supports both account-based and demand-based marketing strategies. It combines sales and marketing to create personalized experiences, optimize content and measure business impact across all channels, from acquisition to advocacy. Rich behavioral data, built in intelligence, and sophisticated flow flows can be used to identify, engage, & accelerate your best opportunities. To deliver consistent and relevant experiences every time, you can use A/B testing, predictive content, and personalization. Reach buyers and prospects across all channels, including email, display and mobile, social media, search and offline. Deliver timely and engaging experiences. Optimize your marketing impact by understanding, proving, and optimizing it.

Drupal's open digital experience platform. The only DXP for Drupal. We are the foundation of Drupal 9, bringing Drupal 9 to life through our industry-only tools and leading expertise. Acquia can help you make your dreams a reality, whether you're migrating or replatforming. Acquia's best-in-class features and optimized workflows make it easy to build and manage modern apps quickly. Drag-and-drop functionality allows you to create, preview, launch, and launch personalizations. Acquia CDP can power all website interactions. Real-time adaptive targeting refines segments and A/B keeps audiences engaged by content that resonates. All of this is possible with one interface. Based on past viewings or current content, recommend content automatically. Personalization's Drupal integration allows for richer data collection and easier content creation for personalization.