#UNICAisBACK is the most comprehensive marketing platform. 4 NEW MODULES - Unica Deliver, Unica Journey, Unica Link, Unica Discover to provide end-to-end, goal-based marketing capabilities. It was designed from the ground up for marketers and powered with AI. It empowers marketing automation across a wide range of outbound and internal channels - email, website, call centre, IVR mobile and ATM, Kiosks, POS, and many more. Unica is a cloud-native platform that can be deployed natively or through Docker framework. Unica is an integrated platform that offers total flexibility, scalable power, and seamless integration with third-party Martech solutions. Advanced campaign management solution that delivers customer targeting at large scale with powerful segmentation capabilities. This allows for outbound, multichannel, multiwave batch campaign execution and tracking. Superior campaign optimization solution to determine which contact strategy is best for each customer.