Best Customer Data Platforms (CDP) for Radar

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Using Twilio Segment, companies can collect, unify and route their customer data into any system. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Lytics, the customer-data platform designed for marketers, harnesses the power of first-party information to understand your customers' needs. Lytics' decision engine uses machine-learning to understand your customers' needs. This helps marketers deliver timely, relevant communications across multiple channels. Lytics AI will help you identify the levers that can be pulled to increase results and improve ROI. Engage customers with personalized messages and targeted campaigns that are tailored to their needs. Maximize your impact by predictive marketing strategies that are shaped by the actions of your customers, not your assumptions.

SkyPoint Cloud, an AI-driven customer data platform, brings connectivity to all your insights and experiences. Your teams are equipped with real-time data that is accurate, compliant, and connected. One DSR can be completed manually for $1,700. That's just the tip. SkyPoint's customer database platform gives you instant ROI and is tailored to your specific needs to maximize efficiency. SkyPoint's Common Data Model, (CDM), consolidates data from all sources to standardize definitions and insight and help you make informed decisions throughout your organization. For personalized customer experiences, unified profiles and real-time insight. Advanced analytics and comprehensive records for high-value care. Secure PII and synchronized preference for trusted brand interactions

mParticle is the most popular Customer Data Platform (CDP), for multi-channel consumer brands. Overstock, Venmo and Spotify use mParticle to build a unified customer data pipeline that allows them to win at key moments in the customer journey. Founded in 2013, mParticle has offices in New York City, London, San Francisco, San Francisco, and Seattle.