Best Customer Data Platforms (CDP) for Decimal

To create a dynamic, real-time, single view of every customer, combine customer data from offline and online sources. Oracle Unity Customer Data Platform uses machine learning to determine the best next step in any business process. Integrate back-office and CRM data to create a 360-degree customer profile. Oracle Unity Customer Data Platform collects customer signals and applies them directly to the customer profile in real-time. This ensures that you always have the most current information about your customer. Consolidate and simplify all your offline, online, first-, third-, and fourth-party data sources to create a dynamic, connected customer profile. Connect individuals across devices, channels, domains, and networks. To create a single, accessible profile, use advanced privacy and identity controls. You can organize and maintain data quality by consolidating all your data, including behavioral signals in real-time, into one repository.