People don't experience data; they experience content. MovableInk converts data into personalized content that can be used in email, mobile and other digital engagement channels. It's an extension of the technology that marketers already use. Our content is easily connected to relevant data regardless of where it is located. It updates automatically based on a recipient's recent interactions and is auto-generated by scale platform. Movable Ink allows marketers to end the content bottleneck and meet customer's evolving expectations. Apps created in one channel can be easily reused in other channels thanks to modularization. You can automate content modules for email, mobile, augmented and other channels. Connect to relevant data from any location. You can activate your content with personalized information such as pricing, inventory, offers and loyalty reward balances.