Compare SegmentStream vs. Tru Power Data

CallTrackingMetrics is the only SaaS platform that uses call tracking and conversion intelligence to inform contact center automation--resulting in a more personalized customer experience. Find out which marketing campaigns are generating leads or conversions and use that data for automated call flows and to power your contact centre. Our phone, text, online, and live chat tools allow you to unify communications across your organization. CallTrackingMetrics is trusted by more than 100,000 users worldwide to manage communications for their sales, marketing, and service teams. Call tracking features include reliable dynamic numbers insertion (DNI), for session-level attribution, local and toll-free tracking numbers, and omnichannelattribution across calls, texts and form fills. Contact center features include a browser-based softphone and smart routing options.

Founded in 2011 as one of the first mobile measurement partners, Kochava now supports campaign measurement across any device, any channel, and any audience. Tap into multi-touch attribution, next-generation MMM, and always-on incremental measurement disciplines to achieve data-driven, privacy-durable growth strategies. Understand which omnichannel tactics boost customer acquisition and retention. Key features include: omnichannel app attribution and analytics, cost and ROI measurement, deep linking, marketing data management and ETL support, ad fraud detection and prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, connected TV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and thousands of other ad networks, CTV platforms, and super publishers. Embrace privacy-first measurement with support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a modern marketing mix modeling (MMM) platform that future-proofs your measurement.

Since many years, we have been involved in affiliate marketing. We have created many tools to assist our former employer, including conversion tracking, data reporting, affiliate link testing and automation of content sorting through algorithms. We finally created an integration that links our affiliate conversion data to Google Analytics in January 2017. Wecantrack was founded in January 2019 by two affiliates who saw the potential of this tool and more integrations. We can track is our passion and we are happy to help clients set up conversion tracking. With so many restrictions and increased competition, affiliate marketing is becoming more difficult every year. However, it is essential to be able monitor every channel and element of a website.

CampaignTrackly enables marketers to create a centralized, consistent, and standardized campaign URL tracking process putting an end to missing or inaccurate advertising data and ineffective marketing decisions. Its powerful automation and integration tools simplify the process of creating and managing campaign URLs, and empowers marketers to take control of their campaign data while saving a ton of time. The platform offers over 65 automation features that translate into a seamless, user-friendly and easy to adopt tool. It reduces tech overload, eliminates interruptions and allows campaign URL producers to create UTM links without leaving their favorite apps - Excel, Google sheets, an ESP (Mailchimp, HubSpot, Marketo, etc.) Integrating with key marketing platforms, including SalesForce and WorkFront, CampaignTrackly offers completely automated campaign URL workflows, eliminating manual work and errors. Customers use CampaignTrackly to automate, and standardize their campaign URLs, generating reliable insights that lead to effective marketing decisions and higher ROI.

Triple Whale consolidates all metrics from all your tools and puts them in your pocket. We simplify, inform, and save you time. We integrate eCommerce and marketing data from all your favorite apps so you don't have to switch between tabs and apps. All your data can be tracked, tested, and interpreted. Data backing your decisions makes it easier to make informed decisions. AI is being developed to reduce errors and improve your operations across all your tools. You can quickly gain insight into what is working and what isn't, so that you can strategize, optimize, and maximize growth. Get to know all about your customers' spending habits. Forecast and track your most important D2C metrics. You can send daily, weekly, or monthly reports to everyone in the company. You can choose from a template or create your own metrics. Wondering how a 0.5% increase in your conversion rate could affect your profit? Our calculator uses your data for real insight. You can adjust your dashboard to make it work for you and your team.

Kualitee, a test management tool, is a complete ALM alternative to agile QA and Dev teams. It allows you to plan, write, execute, and track software tests in a collaborative environment. The tool allows for easy reuse of test cases from repository and tracks testing activities with complete traceability. Teams can manage multiple types of testing from one location, including functional, cross-browser, and automation. Kualitee has many popular features, including a built-in defect management module and on-premise and cloud versions, requirement management, as well as a mobile app. Kualitee can be integrated with many other tools, such as Jira and GitLab.

Nasdaq Metrio is a sustainability reporting platform tailored for businesses at various stages of their ESG journey. It merges meticulous data collection, tracking, and management with emissions calculations and assurance. Additionally, it provides a comprehensive library of metrics from various rater and ranker frameworks as well as regulatory bodies, all cross-referenced, de-duplicated, and clarified, complete with guidance notes.

Jesta I.S. has been in business for over 50 years. Jesta I.S. is a global provider of enterprise software solutions to retailers, etailers, wholesalers and brand manufacturers, specializing in apparel and footwear. The Vision Suite is a cloud-based, organically engineered platform that optimizes back/front-end supply chain operations. This includes everything from trade/product/demand management to merchandising and POS. It eliminates inefficiencies caused by disjointed apps and provides real-time visibility into enterprise inventory, cross-channel orders and AI-driven CRM data. It supports multiple brands, currencies, languages, and helps businesses create seamless omnichannel shopping experiences.

Upfluence is the only platform that allows brands and agencies to turn their customers into sales-driving, influential influencers. The Upfluence platform allows you to search for influencers in any sector, language, or country on 7 social media platforms. You can also contact them at scale using an included CRM tool. You can also manage multiple influencer marketing campaigns simultaneously, automate all administrative tasks, and even international influencer payouts. You can also analyze the KPIs of any hashtags or campaigns through social listening. The software is completely independent of social media platforms, so it can't be interrupted by any other service. The company also offers managed services in five languages. There are offices in New York, Paris, Lyon (FR), and Lausanne, (CH).

Checker is a professional market research solution, that allows for conducting 360-degree customer satisfaction campaigns. Offering a Mystery Shopping platform, alongside a full-fledged application for customer experience management, helps with multichannel data collection, complete operational workflow, and unified reporting tools. Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently: Mystery shopping software; CATI surveys; CAPI surveys; CAWI surveys (Internet surveys, Email surveys, SMS surveys); Retail audit. With excellent customer service and an end-to-end enterprise-level CX solution, Checker has won global recognition worldwide, reaching new partners and clients across 4 continents.