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Description
Optimal is the go-to platform for modern product and design teams that need to scale user research and testing quickly, reliably, and without friction. Designed for speed and impact, Optimal combines intuitive, AI-powered tools with research best practices to help you uncover what users need and drive smarter decisions, faster.
From product managers and designers to UX researchers and marketers, teams use Optimal to conduct card sorting, tree testing, first-click testing, surveys, and prototype validation – all in one seamless platform. No specialized research background required.
AI-driven synthesis turns feedback into clear, actionable insights, while built-in participant recruitment and guided study flows accelerate everything from idea validation to UX optimization. Whether you're testing early concepts or refining live products, Optimal helps reduce risk and align teams with evidence.
Trusted by leading global brands like Netflix, Apple, and Workday, Optimal scales across roles and departments while maintaining quality. It’s built to make it easier for everyone to uncover user needs and confidently shape digital experiences that work.
Use Optimal to discover friction, validate ideas, improve accessibility, and make insight-driven decisions that move the business forward.
Description
Engage real Australian users to evaluate your website with TestMate. Our platform harnesses insights from actual Australians to gauge the usability of your site or application effectively. We firmly believe that designing user experiences with genuine users at the forefront is essential for developing exceptional digital products. With our help, you can identify potential issues, enhance your website's conversion rates, and spark innovative ideas to elevate user experience! TestMate has established a thorough website testing methodology that offers an in-depth analysis of how Australian customers interact with your online services. As a leading User Testing agency based in Melbourne, we pride ourselves on being one of the finest website testing firms, utilizing real users in our evaluations to guarantee high-quality analysis and results. Share the details of your project and the specific questions you have, enabling us to customize our User Testing service to suit your needs, setting us apart from other testing platforms and providers! Benefit from insightful feedback from local users who fit your target demographic for testing. Plus, you'll have the opportunity to review your testing sessions on video!
API Access
Has API
API Access
Has API
Integrations
Cint
Figma
Lovable
PureSpectrum
Respondent
User Interviews
Pricing Details
$199/month
Free Trial
Free Version
Pricing Details
$480 per project
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Optimal
Founded
2007
Country
New Zealand
Website
www.optimalworkshop.com
Vendor Details
Company Name
TestMate
Founded
2015
Country
Australia
Website
www.testmate.com.au
Product Features
Heatmap
Behavioral Mapping
Dashboard
Dynamic Maps
Element Analytics
Embeddable Maps
For Sales
For Science
Radial Mapping
Territorial Mapping
Website Analytics
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Product Features
Usability Testing
A/B Testing
Annotations
Audience Targeting
Heatmaps
Impression Testing
Mobile Testing
Moderated Usability Testing
Prototype Testing
Quantitative Metrics
Remote User Testing
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription