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features
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support

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Description

GumGum, a global media and technology company, specializes in contextual intelligence. Since over a decade we have used our machine learning expertise to extract the value from digital content in the advertising and sports industries. GumGum provides a suite of innovative, future-proof solutions for advertisers. Verity™, the company's contextual advertising platform, understands the meaning of images, text and video online. This allows marketers to place ads precisely and safely where people are most interested. GumGum advertising solutions combine contextual targeting and brand safety intelligence, with proprietary high impact ad formats to deliver industry-leading accuracy, efficiency and performance. In-game ads allow brands to harness the power and engagement of a global audience.

Description

As a sell-side ad technology firm, we offer comprehensive demand management and intermediation solutions tailored for publishers. Our innovative approach combines ad serving across display, mobile, video, header wrapper capabilities, and out-stream functionality into a unified stack, setting a new benchmark for inventory sales to programmatic buyers. Many publishers have compromised their autonomy in pursuit of revenue growth, engaging in intricate relationships with demand partners and intermediaries, which has ultimately led them to relinquish control over how their audience is sold, a fundamental aspect of their business model. By making your inventory accessible to numerous DSPs and trading desks, along with the vast array of advertisers they represent, you can maximize your revenue potential. Partnering with MediaFem ensures that you benefit from brand protection and high-quality content, allowing you to focus on what matters most—growing your business without sacrificing your values. In this rapidly evolving landscape, maintaining a strong relationship with your audience while leveraging advanced technology is key to sustained success.

API Access

Has API

API Access

Has API

Screenshots View All

Screenshots View All

Integrations

152 Media
Bucksense

Integrations

152 Media
Bucksense

Pricing Details

No price information available.
Free Trial
Free Version

Pricing Details

No price information available.
Free Trial
Free Version

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Deployment

Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Customer Support

Business Hours
Live Rep (24/7)
Online Support

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Types of Training

Training Docs
Webinars
Live Training (Online)
In Person

Vendor Details

Company Name

GumGum

Founded

2007

Country

United States

Website

www.gumgum.com

Vendor Details

Company Name

MediaFem

Country

United Kingdom

Website

www.mediafem.com

Product Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Product Features

Alternatives

Alternatives