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Description
Easyence is the only Customer Infrastructure dedicated to data-driven retail.
Join the 240+ businesses who use Easyence Customer data Platform and Apps to provide memorable customer experiences. Easyence collects customer events (products, stores, etc. Easyence combines your existing models with smart algorithms to help your business and offers a complete set of applications for your marketing team.
Learn more about our Saas products
* Easyence Data Platform: Collect and unify customer events across all platforms
* Easyence Audience app - Build audiences, create campaigns, measure uplift without relying upon other teams
* Easyence E-Merchandising app : Show the right product to right customer at the right time.
* Easyence Attribution app - unify all touch points of your customer across all channels and platforms.
* Easyence Insight App: Measure and analyze the value created by Omnicanality to understand consumer behavior.
Description
Top DTC marketers leverage Fospha to gain insights into their Paid Media effectiveness across both digital and offline platforms. By utilizing machine learning, Fospha merges multi-touch attribution with marketing mix modeling into a single comprehensive view. This platform reveals the value that channels driven by impressions deserve, empowering marketers to make informed decisions based on reliable data on a daily basis. Monitor your performance against established targets with trustworthy analytics. With independent reporting spanning all channels, you receive timely alerts when you're likely to fall short of your KPIs, guiding you to areas that require further examination. Delve deeper to uncover both challenges and potential growth avenues. Assess KPIs in detail, enabling you to determine the necessary actions to realign and achieve your goals. Additionally, you can always dissect data by channel, source, campaign, and objective, while considering all of your KPIs across various time frames to ensure a thorough understanding of your marketing landscape. This multifaceted approach helps in maintaining a competitive edge and drives continuous improvement.
API Access
Has API
API Access
Has API
Integrations
SAP Store
Pricing Details
No price information available.
Free Trial
Free Version
Pricing Details
No price information available.
Free Trial
Free Version
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Deployment
Web-Based
On-Premises
iPhone App
iPad App
Android App
Windows
Mac
Linux
Chromebook
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Customer Support
Business Hours
Live Rep (24/7)
Online Support
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Types of Training
Training Docs
Webinars
Live Training (Online)
In Person
Vendor Details
Company Name
Easyence
Founded
2011
Country
France
Website
www.easyence.com
Vendor Details
Company Name
Fospha
Country
United Kingdom
Website
www.fospha.com
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Dashboard
Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets
Data Analysis
Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics
Data Quality
Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management
Data Visualization
Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking