Crystal provides DISC personality insights to your coworkers, candidates and customers. Personality insights lead to better decisions, stronger teams, more effective conversations, and better decision-making. Your emails, phone calls, meetings, and other communications should be tailored to each customer's individual personality. Predict success by identifying key personality traits that are relevant to any job. Playbooks can be created to support team communication and collaboration. The Crystal Chrome Extension allows you to see the personality of any prospect or customer as you browse LinkedIn. Identify the best personality traits for each job, identify top candidates, then set up your new hires to succeed. Understanding each person's strengths and blind spots, motivations as well as communication style can help teams work more efficiently. Crystal is a pioneer in Personality Artificial Intelligence. She analyzes millions of data points online and validates assessments to accurately determine personality.