Best Advertising Software for Oracle Marketing

Kwanzoo is the industry's premier Account-Based Go to Market (GTM) platform. It is available to mid-to large B2B Enterprises as well as high-growth SaaS startups. Our platform allows sales, marketing, customer success, and sales teams to generate predictable revenue growth through engagement with target accounts and buying groups throughout the customer journey. Account-Based Advertising generates qualified traffic and engages target accounts and personas. Account-Based Selling converts qualified accounts (MQAs), to opportunities. Account-Based Intelligence reveals the locations of buyers for specific solution categories and prioritizes accounts that are available for sales outreach. Our flexible, transparent model gives deeper insights and allows for rapid adaptation to meet changing GTM goals. HCL, Contrast Security and Treasure Data are some of our customers. Bluekai, Bombora, D&B, 180byTwo and Kickfire.

To execute campaigns across digital advertising channels, unify and activate your data. Data can be used to create personalized and contextual advertising that engages, wins over and motivates the right audiences. Optimize your programmatic advertising spend through open web and social media channels.

Find hidden potential in your digital strategy. Oracle Data Cloud offers award-winning solutions for every stage of your marketing journey. You can reduce waste and protect your advertising spend, reach your ideal buyers, and measure the metrics that are important to quantify the impact on your online advertising campaigns. Understanding your customers and most valuable prospects will help you make the greatest impact on your advertising. With Oracle Data Cloud's best-in-class audience intelligence solutions, you can discover what motivates your audience to take action and where they are most likely to engage. You can protect yourself from fraud by making sure your ads are visible and appearing alongside relevant, safe content. Solutions for viewability, invalid traffic (IVT), brand safety and brand success will help you drive campaign success.

Marketing organizations can manage all interactions with customers via email, mobile, social media, display and the web from a single platform. All industries' CMOs will be able to deliver exceptional customer experiences throughout all marketing interactions and throughout the customer’s lifecycle. Use disparate data to create targeted audiences and empower customers to decide their next experience. Customers can interact with you in near real time, making it possible to make data from different sources more useful. Oracle Responsys gives marketing teams the tools they need to deliver the engaging, relevant experiences their customers want across all devices, channels, lifecycles, and channels. Email marketers still have to leverage customer data to personalize emails, drive sustained engagement, and coordinate email marketing across multiple channels. Oracle Responsys offers award-winning email marketing capabilities.