Cadent Advanced TV Platform was designed for the changing world of television. Designed to help at every stage of your workflow--identifying targets, finding supply, analyzing campaigns, fine-tuning for the future--it provides the tools you need to make the most of your media investment. Know your audience and reach them wherever they are. Machine learning can help you maximize reach, optimize campaigns in flight, and deduplicate audiences. Connect reporting to business KPIs, performance metrics, and other KPIs. Streamline your sales and marketing efforts across media properties by coordinating data-driven campaigns. Cadent Viewer graph is completely privacy-compliant and cookieless. It can be used to precisely define TV audiences and tie them back to their data and devices so you can make the cross-screen connections that your brand needs. Cadent was created to tackle the TV advertising challenge. We have the technology and the expertise to help drive awareness, traffic and sales.