Best Ad Server Software for Lotame

Advertising should have a combination of great features, great usability and all the tools you need in a single platform. Programmatic media is precise thanks to machine learning and micro audience targeting. Operating costs are lower when a dynamic cloud-based architecture is used. The next generation of media purchasing platforms should offer all the features and components that advertisers require at one price. The next generation of media purchasing platforms should provide all the features and components that an advertiser requires at a transparent price. We believe that the next generation of media buying platforms should include brand safety and ad fraud monitoring. Pre-bid, postbid and robust fraud detection dashboards allow you to understand the nature and extent of fraud across all publishers. An automated programmatic ecosystem can increase speed-to-market as well as performance.