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Re:People think google are different. (Score:4, Informative)
One major difference between Google and facebook is that Google sells your eyeballs to advertisers, facebook sells your information.
Whether you think that makes a large ethical difference is up to you, but the practical implications are significant -- essentially, Google acts as a black box in between advertisers and users, which is a system I massively prefer. Facebook will literally sell your name and address.
But the reason that Google doesn't sell your info to advertising companies, because it is an advertizing company. Doing so would just be feeding their competition. If Facebook had purchased DoubleClick or some other large advertiser, they would be doing the same.
Re:People think google are different. (Score:4, Informative)
If you don't want your interests online, don't post them, don't email them and it may help to not even search for them. To reiterate, Google gets away with scanning email in Gmail, because they were pretty up front about it in their terms of service. Oh by the way, Gmail is SSL by default, all of it. G+ is also always SSL, by default. Facebook still doesn't have the login page SSL by default.