The Democratic and Republican parties have 158 and 165 Million voters in their databases, "DataMart" and "Voter Vault", respectively. They track how you vote, what issues you're concerned about, demographics about your home and family, and who you associate with. From it they mount door-to-door, telemarketing, spam, and junk mail campaigns offering customized versions of the political party to appeal to your passions, while avoiding issues that might offend you.
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