An anon poster wrote today:
I'll argue the reverse. Life is competition. We compete with others for resources and, in today's consumer market, for "stuff". If some people aren't smart enough, don't care enough, etc. to turn on DNT [Do Not Track] - well that keeps web services cheaper for those of us that do turn it on. If the advertisers are getting quality demographics, market segmentation, etc. from the vast majority of folks then the people here - who know better - can continue to get free web sites. If nobody was tracked then we'd have to pay for our sites. Simple enough. Let the herd be tracked. Those that care and those that know will turn on the DNT.
I refuse to view life as a competition as much as I refuse to go along with the "we're all in this together" mentality.
We don't compete with others for resources; this is a flawed, Left-wing view, that everything is a zero sum game. A Left-wing view where the Right says of it "accept it" and the Left "we must do something about it". But either way they're both reactions to and in terms of how Leftists have defined how people are to think about it.
I take neither side of the issue because I reject the issue. Life is about neither ends of the Left's competition vs. cooperation false choice, it's about each person living it how s/he sees fit.
So it's not a matter of some people being "not smart enough" or "don't care enough", in that the reasons don't really matter. It's just people making choices and deciding what's important to them and how much. I don't want to be tracked so I avoid and block Google properties. Others may feel strongly about supporting the free sites that they regularly read. Still others may have mixed emotions and end up at different levels of in-between.
This is not a continuum of good on one end and evil on the other, or dumb vs. smart, or herd versus nerd. It just is. If anything, it's a range of equivalent goodness; it's good that people get to decide for themselves. Their decision is "good" because they made it (for themself). Incidental effects on me notwithstanding; I could end up with more or fewer free sites that I care at all about, depending on if more or fewer people are more or less concerned about ads and tracking. But I'm better off overall that my fellow man can have this incidental effect on me, because the alternative (of all of us having no personal choice in the matter) is far worse.
p.s. Another AC under the same topic posted this: http://advertising.microsoft.com/advertise/microsoft-media-network. I don't know how much this has gotten off the ground, but I for one did not know that MS had gotten into the advertising business. Troubling to me because I had been counting on them being a company that sells software, and not people, like Google.