You mentioned the Shuttleworth comment about tribalism. Oddly enough more comments can't be posted after only a day. THAT'S A BUG! FIX IT!
Shuttleworth's hi-level comment about tribalism is interesting, but describing those people who jumped ship from Windows OS and other OSes as zealots and childish does not help the Ubuntu tribe one bit to flourish. There are solid reasons for people jumping the MICROSOFT ship. The captain of that ship was not worthy of being the commander of a world fleet of digital freedom ships. Thank God not all ships are owned by Microsoft and Apple and other multinationals. I got onto some small ships before. It's a rougher ride at times, but it's pimped to my liking. For the moment, I like the Ubuntu brand of ship I'm riding for now.
I'm surprised to hear Mark Shuttleworth has warm and fuzzy and friendly feelings for Microsoft and Apple as if he is conspiring with them. Be it known if it weren't for the di$$$contentment(and perhaps not, but maybe also the zealotry) people had for MS and Apple in the first place, I'm certain the Linux ships wouldn't have seen the light of day.
As another perspective to take would be this, MICROSOFT AND APPLE showed no sense of respect, compromise and cooperation for Linux in the early days when it was an insignificant speck of a few thousand lines of code. WHY SHOULD UBUNTU'S LEADER SUDDENLY TAKE THE STAND ON THE BEHALF OF ALL LINUX LOVERS AND TELL US TO LOVE MS AND APPLE BACK? PEACE AND LOVE? No smoke and mirrors will distract this Linux user. Microsoft's approach has been the "vendor-lockin, pamper government, earn tax-payer raped profits, embrace, extend, extinguish" motto and they haven't stopped. Apple has their "make it more beautiful, vendor-lockin, pamper government, earn tax-payer raped profits and sell it at a premium" motto. Any strategy or software MS, APPLE and SONY has currently, subtly moves to extinguishing Linux in the long-term. Don't give me speeches about tribalism, peace and love towards MS and APPLE please. There are solid reasons why the zealots are the way they are. Ubuntu's leadership must clearly position itself as a defender of digital freedoms. By attempting to come closer towards MS, APPLE and SONY perspectives simply could be interpreted as lowering the defenses of everyone's digital freedoms.
TAX-PAYER MONEY SHOULD BE DIRECTED TOWARDS OPEN-SOURCE DIGITAL FREEDOM PROJECTS BECAUSE THE WORK PRODUCED IS A DELIVERABLE PRODUCT FOR THE GOVERNMENT AND ALL THE TAXPAYERS. Doesn't anyone else see this?