Shivetya's Journal: Steve Jobs no longer on our side.

The recent iPad announcement has cemented that belief in my head. I suppose increase from 99 cents to $1.29 music should have been a clue or the really non competitive costs for renting movies across iTunes. However it is the recent book deals that finally ended the debate. When major publishers are rejoicing you know it means we are getting screwed. The iPad is wholly an item to support content providers. We have gone from being the customer of Steve Jobs and Apple to simply being a feature to sell the content providers. Content providers are Apple's new customer.

So the idea that e-books would bring us lower costs is out the door because Apple wants its cut and will use the content providers as the bogeyman all the while raking in larger amounts of the cut as each new deal is signed.