It came to me today that some of what drove me to become well-known outside of our little circle was frustration with Slashdot.
I used to post here a lot, and Slashdot was where I sent most of my bulletins first. Then I started to be frustrated with the editorial policies, submissions being nuked in favor of less important stuff, the AC and troll situation, etc. So, I consciously looked around for other venues in which to publish. First, I started Technocrat.net, which was good (and which I intend to make work again) but didn't pick up more than about 5000 readers. Then I started sending stuff to ZDnet. Surprisingly, ZDnet was much more willing to publish my stuff than Slashdot had been, especially since I didn't want to get paid. After a while, I shifted to their sister publication CNET News.com . I also sent some things to The Register and other publications. All were very willing to publish my stuff. It turned out that Slashdot was much more willing to link to stuff that I'd written on CNET than it was to accept my postings directly, not that it mattered as much once that content was on CNET. I guess that fits the format - I guess Slashdot doesn't want to be a producer of original material - they want to be an aggregator of stuff published elsewhere.
During this time, I was also doing a lot of things that drew attention. Forming a VC firm, working for HP, doing my gig with the W3C patent policy board, etc. Being widely read helped me get to do these things, and doing these things made me more widely read. The press started calling me, and I developed good relationships with a lot of reporters. When I left HP, I got a half-page in the New York Times print business section, with a big photo.
I probably wouldn't be getting all of this press were it not for Slashdot "pushing me out of the cradle". I'm not sure, however, that this was good for Slashdot.