So...my sister's family was in an accident on August 13. They were rear-ended. Very clearly the fault of the girl who failed to depress her break at any point before the impact. Their truck was totaled and they lost their dog. They had just put $800 worth of tires on it the week before. Her insurance company (State Farm) refused to accept liability for the accident until the first week of September.
New vehicles are released on September 1. The value of their truck (totalled in August, remember?) dropped by $525 immediately upon release of the 2007 model year trucks.