Like astronomers who discover new stars, security experts who first identify computer bugs, viruses, worms, ransomware and other coding catastrophes often get to name their finds. Such discoveries now number in the thousands each year, so crafting a standout moniker can be a serious challenge. From a report: Two years ago, German security firm SerNet GmbH figured a punchy name for their bug discovery would give the company a publicity jolt. They called it Badlock, designed a fractured-lock logo and set up a website. The marketing push backfired when some security experts decided Badlock wasn't that bad. Cynical hackers called it Sadlock. "We would not do this again," says SerNet Chief Executive Johannes Loxen of the branding blitz, which he says was overkill because a relatively small number of people were affected by Badlock. Hackers are no fans of marketing. They brand things in their own way. Puns and historic references are the name of the game. "They see it as a kind of grass-roots initiative," says Gabriella Coleman, an anthropologist who teaches courses on hacker culture at McGill University in Montreal.

Some venerable names that have stood the test of time: The Love Bug, for the worm that attacked millions of Windows personal computers in 2000, and Y2K, a turn-of-the-century programming scare that didn't live up to its hype. Many names tend more toward geekspeak. The title of hacker magazine 2600 is a tip of the hat to 2600 hertz, the frequency old-school hackers reproduced to trick AT&T phone lines into giving them free calls. Computer worm Conficker is an amalgam of "configure" and a German expletive. Code Red is named after the Mountain Dew drink researchers guzzled while investigating the worm.

Sockatume (732728) writes "Would you like to see a half-million-dollar TV show in which four teams of indie developers and Youtube personalities compete to create amazing videogames? Tough luck, because GAME_JAM from Maker Studios has spectacularly imploded. Although a lot could go wrong with this kind of show, the blame isn't being levelled at game developer egos or project mismanagement but the heroic efforts of one Matti Leshem, a branding consultant brought in for Pepsi. After imposing Mountain Dew branding rules that even banned coffee from the set, his efforts to build a gender divide amongst the teams culminated in the competitors downing their tools and the production collapsing. Accounts from Adriel Wallick, Zoe Quinn, and Robin Arnott are also available."

MojoKid writes "The concept of gaming accessories may have just been taken to a whole new level. A company called Virtuix is developing the Omni, which is essentially a multidirectional treadmill that its creators call 'a natural motion interface for virtual reality applications.' The company posted a video showing someone playing Team Fortress 2 and using the Omni along with the Oculus Rift virtual reality headset. You can see in the video how much running and movement this fellow performs. With something like the Omni in your living room, you'd likely get into pretty good shape in no time. Instead of Doritos and Mountain Dew, folks might have to start slamming back Power Bars and Gatorade for all night gaming sessions."

Dishwasha writes "What do you do to stay fit? Probably like many of you, this code monkey has lead a fairly sedentary life consisting most on fritos, tab, and mountain dew. Every time I attempt to incorporate exercise in even the most modest amount it never really seems to work out. 'Just do it' or joining and going to a gym just doesn't seem to work and with time being my most precious resource at this point, I would like to incorporate exercise in to my daily work process. Our office recently switched to standing desks, which is great, and I would like to possibly bring in a flat treadmill that fits under the standing desk, but my bosses have balked unless the equipment is whisper silent. We are a small business in a traditional office park with no exercise facility. Do any other geeks out there have a similar set up and would like to share what they use to stay heart healthy and improve circulation during their work day? What other ways do you incorporate exercise in to your geeky or nerdy lifestyle?"

skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."

Last week you asked some questions of musician and programmer Jonathan Coulton. He's answered your inquiries about the music industry, video games, and being an ex-code monkey. Read below to see what he had to say.

Aeonite writes "As the title suggests, Game Design: A Practical Approach presents a practical approach to game design — one that is almost too practical in places. The book does a good job of covering many of the foundational elements of game design (called "atoms" by the author), but in places the level of practical detail — and the heavy focus on Lua code examples — is a bit hard to work through. Readers allergic to code may find themselves skipping over swaths of text instead of actually reading it." Read below for the rest of Michael's review.

It's early evening. You've just finished a large double cheese, pepperoni and sausage pizza and washed it down with a 2 liter of Mountain Dew. The tingling in your arm a reminder that it will take much more than an astounding 10,000 calorie dump to defeat your body and fuel it through the next 5 hours of Warcraft raiding. Too full of sauce, spiced meats and sugar to move, you manage to turn your head and look at the meager half bag of Doritos, in your clogged heart of hearts you know that this is not enough. You need more. You need donuts. How are you going to find them? Call someone? Don't be ridiculous you haven't talked to a real person in months. Search for donuts on Google? Do you have any idea how many hits you'd get? (actually you do, it's around 13,300,000.) Tired, frustrated and not completely stuffed you let the dream of donuts slip through your greasy fingers once again. We've all been there but now there is a solution. Someone has finally made a Krispy Kreme finder with a clock that determines if the store is open. Simply type in your zip code, rub on some sun block to protect your pale skin, put on pants and follow the directions.

Another year, another horrifying SpikeTV Video Game Awards show done and over with. BioShock grabbed the 'Game of the Year' nod, but both the title and designer Ken Levine were denied their moment in the sun. When the winner was announced some folks from Gamecock rushed the stage and basically said 'it sucks'. They're now apologizing: "Gamecock co-founder Mike Wilson apologized for the disruption on behalf of his team. 'I'd personally like to sincerely apologize to the BioShock team and Ken Levine in particular for GameCock infringing on their spotlight at this weekend's VGA Awards show ... The award acceptance they interrupted was the LAST one we would've wanted to interrupt , ('most addictive game fueled by mountain dew' would have been a wonderful choice) as we have the utmost respect and love for Bioshock.'"

The Fun Guy writes "The Institute of Food Technologists summarizes some recent research on food. All things considering, it should settle some arguments among geeks about the caffination of beverages. 'Caffeine is a well-known stimulant added as an ingredient to various carbonated soft drinks, but which drink contains the most, and how can consumers know? A study in the Journal of Food Science used high-performance liquid chromatography to analyze the caffeine contents of 56 national-brand and 75 private-label store brand carbonated beverages. Caffeine contents ranged from 4.9 mg/12 oz (IGA Cola) to 74 mg/12 oz (Vault Zero). Some of the more common national-brand carbonated beverages analyzed in this study were Coca-Cola (33.9 mg/12 oz), Diet Coke (46.3 mg/12 oz), Pepsi (38.9 mg/12 oz), Diet Pepsi (36.7 mg/12 oz), Dr Pepper (42.6 mg/12 oz), Diet Dr Pepper (44.1 mg/12 oz), Mountain Dew (54.8 mg/12 oz), and Diet Mountain Dew (55.2 mg/12 oz). The authors found that store-brand beverages generally contained less caffeine, and they also suggest that consumers would benefit from having the actual caffeine content labeled on the beverage.'"

Tim Grube writes "Have you ever wondered what it is like to be a model at E3? The process is long and very tiring. Just think, what if you had to prepare to be a character from a videogame on stage that involves a sword fight. Professional stuntman and actor Ilram Choi has been in multiple commercials for Nike and Mountain Dew. At this year's E3 Ilram was cast as Soul Calibur III's Mitsurugi. Ilram wrote a diary on the days leading up to E3."

memoryhole writes "It seems the old Apple/Pepsi team are at it again with an iTunes promotion, or will be very soon -- they'll even notify you by email when it starts. Odds: 1 in 3, this time across the whole line of Pepsi products, including Mountain Dew and Sierra Mist. Maybe this time they'll actually have some in my area."

The best thing about the SpikeTV Video Game Awards show was that it was "only" two hours long. And that's really sad. Now that the business side of gaming has gained some attention, the next hurdle the gaming industry should be attempting to clear is an artistic one: games will never be seen as equals to movies or television if they and the culture that surrounds them are represented the way they were last night. The industry can do better. Read on for my reaction to last night's train wreck of an awards show.

Thanks to GameSpy for its CES 2004 report, which includes coverage of a roundtable regarding product advertising in videogames. The writer points out: "The Super Monkey Ball simians gobble Dole bananas. Jet Moto features a giant Mountain Dew billboard. The alien-fighters in RLH drank Bawls", and goes on to cite research that "30% of in-game ads are recalled in the short-term, which is impressive. Even more amazing is the fact that 15% are recalled after five months - unheard of in advertising." But, of course, "if a placement ticks off the gamer, there's not much a company can do to negate that negative." What are the most appropriate and least appropriate advertising placements you've seen in games?

ethanms writes "I'm pretty sure that I'm addicted to caffeine... I get nasty headaches if I skip coffee and soda for a day. If I go even longer, then the headaches get worse and I start to become (even more of) a pain in the ass to those around me. Within five or ten minutes of a cup of joe or can of Mountain Dew the headache is gone and I feel fine... There's plenty of advice out there for dealing with addiction, but I'm really interested in how other /. users have managed and controlled their own caffeine intake, especially considering how heavily it is pushed by many development / engineering communities. 'Just drink more' isn't really the answer I'm after either."

smudge writes "Don't let the economy get you down this holiday season. Bring up a screen saver of a fireplace, grab a hot mulled Mountain Dew and check out these holiday classics, rewritten with a tech spin, from LinuxWorld.com."

MrByte420 writes "WebMD has story about every computer geek's favorite beverage enhancer. Seems like there's more to the kick than just the caffeine that makes coffee a favorite amongst the sleep deprived programmers of the world. Some more information can be found here with some interesting details why decaf can keep ya up and wired too. In related news, scientists report no progress in determining why the best computer code is written at 4:27 AM on a tuesday morning surrounded by a box of Mountain Dew."

DigitalBiscuit writes: "Today's leading edge laptop PCs are packing serious power under their thin little hoods, enough that even the hard core gamer may sit up and take note. Here's a full showcase (dismantled to show you the innards) with benchmarks on a Dell unit that employs NVIDIA's new GeForce4 440 Go GPU and a Pentium 4M (mobile) processor at 1.6GHz. Take one of these babies to the local LAN meet and be the envy of your Mountain Dew chugging cohorts." Of course, this will cost a lot more than similarly powerful desktop, but some people don't seem to mind that tradeoff.

John Mearns writes "It looks like before long all caffeine junkies will be able to ditch the bottle of Mountain Dew or cup of coffee in favor of pill. Its not a true stimulant so you don't get the "caffeine crash," just countless hours of alert attentiveness. " It's also still in testing so it'll probably make you grow horns or something, and is supposed to only be used for people who are sleepy during the day, but it raises several interesting ethical questions.

Monsta Coty Scott asks: "After reading through countless articles from techies on how to make your own gadgets from available hardware, I find myself getting a little hungry. I've turned my play station into a hand held, I've just finished turning my old computer case into a home built CD-Changer, and I'm getting ready to upgrade the linux MP3 player in my car. But I cannot get a decent suger rush to keep me going, and the cost of surge and mountain dew slurpees are eating into my electronics fund. Has anyone made a junk food machine at home, or out of parts laying around? I'm looking to build myself a Slushee machine that orders new syrup when it's running low, a cotton candy machine that warms up and turns itself on when my alarm goes off at 7am. I don't need this morning coffee, get me a slurpee and some suger and I am ready to go. Has anyone came across plans, or know the workings behind such machines? I think there's alot of unexplored territory we are missing here." I thought this was a fun one for the weekend. Who knows what crazy projects might result from this one. If any do arise, please share!