In short, Munchee was undone by two things: depending on the token sale as a vehicle to raise cash for operations and using the typically spammy and scammy marketing efforts most ICO floggers use now, tactics taken directly from affiliate marketing handbooks. Fortunately, Munchee was able to return all $15 million to the 40 investors that dumped their coins into scheme.
Aside from being a non-ideal situation for consumers like me, this lack of competition is another dock against the FCC's plan to repeal net neutrality rules later this week. In arguing against net neutrality rules, FCC Chairman Ajit Pai has repeatedly cited a free market as just as capable of ensuring internet freedom as government regulations. "All we are simply doing is putting engineers and entrepreneurs, instead of bureaucrats and lawyers, back in charge of the internet," Pai said on Fox News's "Fox & Friends," in November. "What we wanted to do is return to the free market consensus that started in the Clinton administration and that served the internet economy in America very well for many years." But how can market competition regulate an industry when more than a third of the market has no competition at all, and even those that do have to choose between options that don't uphold net neutrality?