arcticstoat writes "It's sometimes easy to forget that the PC graphics market isn't owned by ATI and Nvidia, and the company that first gave us 3D acceleration, S3, is very much still around. So much so, in fact, that it's now even developed its own GPGPU technology. S3 claims that its Chrome 400 chips can accelerate gaming physics, HD video transcoding/encoding and photo enhancement. To demonstrate the latter, S3 has released a free download called S3FotoPro, which enhances color clarity and reduces haze in photos. However, the company hasn't yet revealed whether it plans to support OpenCL in the future." The Tech Report also points out that this could allow S3's parent company, VIA, to compete with Intel and AMD in graphics processing technology.