My GF heard the news from the source and told me about it a few days ago.
She was very happy about this responsible/authoritative decision, because of the excessive garbage they have on TV.
Most of the shows are totally pointless and yet addictive, while aggressive for the eyes and ears.
Entertainment shows reduced to a "maximum of 90 minutes daily between 7:30 p.m. and 10 p.m." - that's better, and still a lot !
The movies usually get aired later, so perhaps they'll be shifted, and working people will have a chance of watching more cinema.
While I can attest on Internet censorship in PRC, regarding this particular issue I think the censorship / population control accusations are IMHO exaggerated; what's worse than the shows being purged ?