There are a number of companies, often smaller, innovative, independent game companies that release games that don't have the frightened DLC measures. Sure, they aren't the multi million dollar AAA titles, but they are still awesome games nonetheless. However, with a system like this in place, even those companies wont have an option to release on a platform like PS3 without those measures in place.
The question is, is there some right that these big whales like EA have to continue to make profit through their giant content mills? Even Sony? In my experience, the memorable games that I have played recently have been titles from small studios. Minecraft, Super Meat Boy, FTL, The Walking Dead, Hotline Miami, Legend of Grimrock, etc. These are all innovative, or at least genres that haven't been recently explored. On the other hand EA releases yet another FPS, another racing game, another FPS, another sports game, and then another FPS.
Sure indie games are 99 misses per 1 hit. But the thing is, so is EA or else there wouldn't be this struggle. But a company like EA doesn't get ahead by doing new and interesting things, they get ahead by raising the bar in development costs by iterating on existing IP. So sure, the indie games look like trash in comparison, but look at the front page of EA's PS3 catalog: http://www.ea.com/ca/ps3 (Army of Two sequel, Crysis sequel, Deadspace Sequel, Battlefield 3 release, Need for Speed sequel, Medal of Honor Sequel, Fifa Soccer annual release, Battlefield 3 release, NHL annual release, Madden annual release, Battlefield 3 release, FIFA release.
People are getting bored, and the big companies are maybe flailing around. But it's the big companies that are making the boring titles, and but they're making them so pretty that the interesting titles look bush league.