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Comment: Late reply... but... (Score 1) 123

by yakhan451 (#16069802) Attached to: Sony Promises 1M PS3s This Year
SoaP was ripped on as "camp." Which to many, sayyy the Rocky Horror and MST3k crowd, makes it more interesting than a typical B-grade action flick... Even the studio saw this as positive, and repositioned themselves. The started [viral]marketing it as camp, and even reshot some scenes to make them _more_ ridiculous.

PS3 is different. A gadget is either considered a value or it isn't. You don't see people buying UMDs _because_ they're a ripoff... only possibly _in spite_ of it.

The closest thing to "camp" in the gadget world is "retro." For instance, buying an old Intellivision or whatever... but i don't think Sony can effectively market the PS3 this way unless they plan to have another PS3 rollout in 20 years. =)

"The medium is the message." -- Marshall McLuhan

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