You accuse us of being childish, yet the advertising industry has been acting childish and condescending to its "audience" for ages. Loud noise, flashing images; anything to disturb and get a measurable, short term reaction, even if the reaction is one of disgust and rejection.
For all the talk of "personalized" ads, what is being shoved at us is typically corporate propaganda, shown in poor context and without any finesse. Intercut into any media which people DO care about, it can little more than detract from the value of that content. Most disturbingly of all, the industry representatives seems to reject this notion altogether, throwing up the aforementioned defense of "it pays the bills!" as one would a cross to a vampire.
But now they HAVE the solution, and that solution is basically advertisements disguised as "legitimate" journalism. Because deceiving your audience is a surefire way to create a long-standing, trusting relationship.
If you want an example of what the future of advertising will probably look like, head over to the show "Triangulation" at Twit.TV. They have made time for their sponsors inside the show proper. It is integrated as any other segment of the show, but with full disclosure.
I used to fast forward past it. I don't any more, because once I got used to it, it did not offend me any more. And it is far, far more effective on me than I would like to admit. It creates a trust between me, the consumer and the author of the show. It is the future for advertisment. A future where no global tracking networks and excessive off-site resource loading is required.
And probably a lot less dedicated advertisers.