Have quality, non-annoying, fast loading ads, relevant to the content, placed on quality content/sites, [...]
This part I wholeheartedly agree with. Most of the ads are so irrelevant, so totally unrelated to whatever you're looking at, they're useless. For some reasons the advertisers like to look at all the info they can get about you, like your past interests and so, and serve ads based on that. Instead of simply looking at the page you're browsing, and serving ads that are relevant to the content of that page.
The only one that I know that's doing this, is Google on their own search page. Search for something, and you get ads directly related to it.
[...]and I will be much more likely to not block them, and in some cases I may actually look at them.
Not likely, as the damage has been done already.
Like me, I suppose you're running an ad blocker. This I installed as I got too irritated by ads - first it was FlashBlock as mostly flash ads were the culprit, but the animated gifs aren't much better so it was ABP. I never looked back. I'm not going to "test" whether a site has improved and is worthy of unblocking. When blocked, ads are gone, and I for one doesn't miss them. If they're there, unobtrusive and relevant, that's totally fine with me - but that won't happen, as it's simply blocked already. When installing a new system, ABP and FlashBlock are among the first add-ons to install, it's like a habit.
For the advertisers, the damage has been done, they've completely lost my eyeballs. Sorry guys, it's your own fault by seriously irritating me.