When a company moves from innovating to abusing its market share, it's usually not a good sign.
Except when you get a phone with an old version of Android and loads of proprietary bloatware 'innovation' the phone sucks in ways it would not suck if it just had the up-to-date integrated Google app suite and android versions.
In this instance, the more Google succeeds, the better the products are.
Wow your definition of better fails to match reality. Google crapware as a mandatory is not better.