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Comment: Re:Oversimplify.. (Score 3, Insightful) 366

by wildwood (#26208615) Attached to: As Christmas Bonus, Google Hands Out "Dogfood"

Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.

If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?

I have yet to see any problem, however complicated, which, when you looked at it in the right way, did not become still more complicated. -- Poul Anderson

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