You or your employer has almost certainly spent over $40,000 in airline fees for you to get lifetime gold status. Someone who travels as much as you probably would have gotten status (though not lifetime) on multiple airlines without trying.
Although I have been Platinum some years and was Gold some years before getting Lifetime Gold, most of the creidt for Lifetime Gold actually came from using a single credit card for my own purchases (which no longer provides the same credit towards Lifetime Gold).
But you are crazy if you think that spreading my flying across multiple airlines would have got me enhanced status -- it would not.
There's no such thing as Motel 8; you mean either Super 8 or Motel 6. I see no reason why an employee, CEO or otherwise, should not stay in such a motel if it is convenient to the venue and provides enough space to work in the evenings, if that is a concern.
So why don't CEO's stay in such hotels? You know they don't, right? Why should they get the benefit of a nice hotel, yet employees lower down the pole, travelling in their own time, get no benefit from it? It's very easy to say "I see no reason why an employee, CEO or otherwise, should not stay in such a motel if it is convenient to the venue", but, the simple fact is that they don't. Are the CEOs embezzling the company? Please explain why CEOs stay in fancy hotels without embezzling the company, while lower down the pole, people who travel on a flight that is not quite the cheapest are embezzling the company?
Also, I have worked in departments of large companies that insisted I travel in economy when the company policy clearly stated that I was entitled to business class travel.
Another trick by senior management is to say that they travel in economy, while the truth is that they buy economy tickets, but travel in business class because there is a deal with a travel agency or airline that provides a certain number of upgrades to executives.
The bottom line is that in many companies, there is masses of hypocrisy surrounding travel, all the way to the top.