People still put any trust in what Strategy Analytics has to say? Seriously?
Their numbers are routinely discredited, in the extreme. They aren't making slight errors - they are overtly fabricating numbers seemingly out of thin air all with an eye on, as they say on their own website, "improving competitive positioning" for their clients. They aren't a market analyst firm. They have clients and they serve the interest of those clients, up to and including creating the impression that their clients are performing in the market better than they actually are.
Even when confronted with hard numbers that show their figures are off by several million, they stand firm and do not correct their data. We're not talking about being off by slight degrees - we're talking about figures large enough to engulf the entire reported sales figures of major manufacturers. We're talking about things like figures including phantom product categories that nobody - nobody - can verify.
They are making shit up.
Come on - they aren't reliable even as one set of data points to be viewed alongside other analysts firms' data. I could make up numbers and be as reliable as they are. If we want to be taken seriously as knowledgable nerds, we have to stop putting any stock into anything that comes out of companies like Strategy Analytics.