Have you been in an Apple store recently? They are 100% consumer experience orientated, and it shows. They offer free wifi internet, all their equipment is fully accessible and online. You get a greeter at the door, and then left alone if you don't want to be bothered. I am hard pressed to walk into a store and not find it packed with people checking email and fiddling with their toys. I own a Mac Mini and when one of their updates cooked the network stack, I set an appointment, brought the unit in (no power cable or anything), and they had me up and running in under an hour, one on one, and even showed me a bunch of uber geek tricks with OSX. This is proof that the customer/consumer experience means a lot, and can even trump price if done right.
Hell, all the Fry's and Best Buys in my area don't even have their demo's hooked onto the internet. Hense, no body hangs out in that department. They walk through look, and leave.