The new 'hardened' DRM will be broken quickly and be of little use. If it is not broken, those who wish to pirate will get the material through other channels.
Meanwhile, customers get alienated, pissed off, pissed on, anally probed, and money taken from them. Those that get tired of it will add to the masses that go to pirate.
Models like Netflix, Steam, and iTunes show that light or zero DRM can work, and it allows customers easy access to products they want. You make it painful, difficult and costly, potential customers turn to other avenues. That may be forgoing that entertainment and going elsewhere, it may be pirating. The HBO/Game of Thrones model is a good example.
I have money in my wallet. I am willing to spend it, if the price is fair, and I do not have to get butthurt for it. Provide me that opportunity and you have my money. Do not, and you will not. There will always be a portion who steal or pirate, either because they are broke, or because they can. No amount of DRM will stop that. Instead you make yourself a target for those who politically do not like your methods, break your protection/racketeering schemes then provide it to everyone.
However here on /. I am largely preaching to the choir, so while my rant here may do little, remember this slash kiddies. Vote with your wallet, do your best NOT to support companies that do these things. Explain it to your family and peers. Even if they disagree, maybe you sparked a seed of thought that was not there before.