Competition makes sense up to some extent. But when you're literally drowning in an olympic-sized pool of bills, we're not talking about "dog-eat-dog", adaptation and survival. We're talking about something that's becoming pathological. It's somewhat of an "I-want-more" disease, where you're spiralling down the "give moah" path and there's no end in sight.
Wat these giants don't get is that their high level fight is making thousands of people suffer directly; no raises because armies of lawyers must be paid, layoffs because war chests must be filled, forced overtime because the other giant does the same to his people. This is madness and I shiver at the thought that someone else actually approves this sort of behavior.