Hell I was never a "car guy" and had ZERO interest in cars yet whenever i would find their show on i just had to listen, because they were just so fun and had such a great back and forth you couldn't help but like 'em.
To me that is what makes a great entertainer, when you can make even those that don't care about the subject listen in, RIP.
Yes, Tom and Ray had such a large following not because they were car experts (which they were), but because they were incredibly entertaining. I am a little bit of a car guy, and trying to guess solutions before them was fun, as well as hearing their car tips, but it was really their humor and banter that made the show so good. It was a great run.
Meanwhile, hiring managers feel the pressure to fill openings instantly with exactly the right person, and when they can't, the team and the company suffer. InformationWeek lays out a number of ways the two sides can start listening to each other. For example, some of the most successful companies find their talent through engagement with the technical community, participating in hackathons or offering seminars on hot topics such as Scala and Hadoop. These companies play a long game in order to lodge in the consciousness of the candidates they hope will apply next time they're ready to make a move.
Alex King is director of the Critical Materials Institute, a part of the U.S. Department of Energy's Ames Laboratory. CMI is heavily involved in making rare earth minerals slightly less rare by means of supercomputer analysis; researchers there are approaching the ongoing crunch by looking both for substitute materials for things like gallium, indium, and tantalum, and easier ways of separating out the individual rare earths (a difficult process). One team there is working with "ligands – molecules that attach with a specific rare-earth – that allow metallurgists to extract elements with minimal contamination from surrounding minerals" to simplify the extraction process. We'll be talking with King soon; what questions would you like to see posed? (This 18-minute TED talk from King is worth watching first, as is this Q&A.)