Because taken at face value, that comment means that they should be offering customers as much money as they need to get all of the data that their customers want. After all, if a customer don't have enough money to pay for it, then they don't really have the ability to buy it, do they?
simply stacked the blocks
I think this is the part you mistakenly think is easy.
There's roughly 2.4 million stones in the Great Pyramid of Giza, some of which weigh up to 80 tons. "Simply stacking" them is anything but.