I like having 100s of choices as long as I have tool(s) to help me narrow down the choice and it is not some pain to compare the choices. At newegg for instance I can easily narrow down the choice of computer cases from over 1000 choices down to 20 or so based on what I want. At Amazon however i would never be able to accomplish that with such ease. I know in a lot of ways this is not the same as walking down an isle of 30 types of jam but in many aspects it is. I could easily narrow those 30 jams down to a few and from there pick one based on whatever criteria I wanted, if there was a nice system for doing so.