The fact that the Kickstarter is now already over $2m after two days suggest that Mr Young or his business has hit on something. Obviously getting a load of big name stars to endorse the product helps not only Pono but themselves.
So a few facts:
- Neil Young has always been about the sound (if he's not feeling grumpy) - if you see him play live you can find out how live is supposed to sound
- Everyone in the music business knows this and that's why they are on his video (aside from the fact they are going to get a slice of pie)
- Using an open format for the store and having the player alongside is a great move - you're not locking anyone into anything
- The PonoPlayer may be a pocket sized audiophile slab of genius however even if it doesn't work out it's going to start a hi-def sound revolution - equate it with the Rio PMP 300
Pono wins either way - they have have access to the hi-def source and they start a hi-def revolution with the backing of all the big names. The fact that it's taken so long to get to market but has finally (almost) arrived with this kind of offering also suggests some serious thought has gone into the business and the business model - and now a couple of days in they are already justifying this. I'm impressed although I suspect that the apparent freedom and slickness of the marketing hides a deeper truth which will probably only come to light after the kickstarter finishes i.e. there are tentative deals in place to fold this in with more traditional offerings. Basically if you were iTunes would you like it if a lot of 'your' artists heavily promoting a rival service?