I am watching the "new generation" use the internet/web browser. They don't do it the way we (I?) did. They have little concept of "url" or web site address. Any resource they access is entered into the ever-present search box or "magic combo url bar", as series of search terms or a common name. They rely on the (non-standartized but helpful) search subsystem (usually, Google, but not always) to bring them to the right place. Domain names with their formal fixed format are not part of their use pattern, and I don't expect that to change.
So, let it be