About being a little more Star Trek,
Picard: The economics of the future are somewhat different.
You see, money doesn't exist in the 24th century.
Lily Sloane: No money. You mean, you don't get paid?
Picard: The acquisition of wealth is no longer the driving force of our lives.
We work to better ourselves and the rest of humanity.
- Star Trek: First Contact
Somehow i think the notion of 'no money' sits uncomfortable with advertisement companies, such as Google.