Comment: Re:Local vs. global (Score 1) 121
You're assuming that Foursquare will cost more and be less effective than local print media but I don't know if those assumptions are right because delivering coupons electronically can be cheaper and more effective than advertising in a paper. Foursquare can target their ads based on your check ins, so they should be able to achieve higher conversion rates and it's more convenient for users to just get a few targeted coupons vs having to find a paper and then searching through all coupons. If I were into using coupons I would definitely prefer getting my coupons electronically than from a paper.
I'm not saying that their model is a slam dunk but I can also see how they could provide a useful service that's more cost effective than what's currently out there.