"Mars One will take humanity to Mars in 2023, to establish the foundation of a permanent settlement from which we will prosper, learn, and grow. Before the first crew lands, Mars One will have established a habitable, sustainable settlement designed to receive new astronauts every two years. To accomplish this, Mars One has developed a precise, realistic plan based entirely upon existing technologies. It is both economically and logistically feasible, in motion through the integration of existing suppliers and experts in space exploration."
The idea is to form several groups of four space explorers, make a TV channel that follows them 24/7 while they prepare for the launch, and let the public choose the order in which the teams leave Earth."