they REALLY got it in the ass because of their actions
What does it mean for the tobacco industry to have "got it in the ass"?
It always happens that old laws need to be revised to accommodate new ideas and technology. Google Glass may turn out to be widely useful and who knows if in some way it won't ultimately save lives by disseminating the power of information. The California legislature may pass some crackpot laws occasionally but I have a hard time believing they're anti-technology. The court will have to interpret the law and the lawmaker's intentions.
I have a feeling that it will end at some point in the near future with a lawsuit....
But cops make press announcements all the time. What the diff? This is just a new meduim.