First things first, though: when they talk about new rules and regulations, it is not because they imagine that everybody will suddenly be law-abiding, it is because it is not possible to prosecute people for breaking non-existent laws.
I'm pretty sure it is already illegal to 'pirate' movies in most western countries. One of the many problems I think a lot of people are struggling with here is, his proposed solution has too many negative side effects. It has too broad of a negative impact on law abiding individuals and very little real world positive outcomes. For example, most technically minded people can see that a criminal would just setup a website on a server in a country that has more to worry about than whether or not someone paid to watch the new Transformers movie. So, what is the next new law we'll need to pass after a website license?
We can pass these nickle and dime laws for the next hundred years and 'criminals' are still going to find a way around them. Often, the end result from passing laws to inconvenience a criminal doesn't do much other than inconvenience law abiding people, waste time, and waste money.
It does however make for a good headline and make it at least appear like they're attempting to make a real difference, even though it has no long term measurable positive effect.