...that has recently moved to the USA, I am stunned by Amazon - I mean, I always knew it looked awesome but until I got here I didn't fully understand how much stuff was on there and how amazing it is to order basically anything.
Prime simply adds to my amazement - I can order (almost) anything and it will arrive (almost always) 2 days later. My shopping behaviour has changed significantly, to the point where I'll not buy something while it's right in front of me in a store because I can just have Amazon bring it to my house a few days later, saving me the effort of carrying it around or trying to get it home (I don't own a car yet).
Even at the new price it seems like a fantastic deal, and that's before I add the streaming video service, which I've also gotten a lot of use out of, despite having Netflix and Hulu.
I guess I am surprised by the people complaining about the price hike. I'm back in Australia right now for a couple weeks and from the wistful look everyone here gets when I explain how great it is, I know they'd happily pay twice the new fee just to never have to deal with the local retailers ever again.
Anyway, my 2c: this price raise would in no way dissuade me from renewing next year (if I'm still living in the usa).